Formation of Phraseological Awareness of Future Bachelors in the Process of Teaching a Foreign Language

   The topic of the publication is updated by the understanding of the need to solve the problem of professionally oriented education of students of non-linguistic areas of the university.

   The purpose of the article is the development of a theoretical and practical basis for forming the phraseological awareness in the process of teaching a foreign language to a future bachelor of 42. 03. 01 Advertising and public relations training focus area (the bachelor's degree level).

   When developing a methodology, professionally oriented, text-centric and contextual approaches are methodologically justified. Professionally-oriented teaching of a foreign language to students of non-linguistic areas and training profiles involves a combination of mastering a professional foreign language vocabulary with the acquisition of additional professional knowledge. As part of the development of the discipline "Foreign Language", future bachelors are trained in the perception of phraseological units through a professionally oriented text, which is the source of the necessary vocabulary, terminology and can serve as the subject of analysis. For the analysis of textual material when teaching phraseological units, methods and techniques are used: semantic interpretation in a foreign or native language, linguistic and cultural commentary and a comparative analysis of phraseological units in German and Russian. The author compiled phraseological content, which included professionally oriented authentic texts, selected a professionally oriented glossary, developed a number of tasks and exercises, the purpose of which is to acquaint students - future advertisers with the peculiarities of using phraseological units in the language of advertising, to introduce the most frequent phraseological units into the passive dictionary. In the process of fulfilling the system of tasks, the phraseological awareness of students is formed. The article also describes the main results of the control experiment on working with phraseological units. The control sections showed the dynamics of growth in the levels of formation of phraseological awareness of the future advertiser in three components (motivational, cognitive, procedural) in the experimental group of students compared with the data of the control group. The conclusion sums up the importance of using phraseological units for enhancing the motivation of studying foreign languages and the future profession.

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