Association Experiment as a Method of Gender Specific Changes Study of New Words Perception by Native Speakers

   The article reveals some comparative analysis results of the two experimental researches of the gender aspect of the native Russian speakers’ perception of new words meanings. Such researches contribute into individual conscience studies that are crucial for the understanding of the whole nationality cultural and social worldview. The experimental researches being analyzed were conducted within a fifteen years period and with a purpose of finding out any inconsistences between the received results that can indicate some dynamics in speech and cogitation activities and in extralinguistic impacts they are exposed to as well as in possible gender stereotypes and attitudes recent changes. Methods of a cue word familiarity indication, a word meaning clarity evaluation and associative reaction were used to achieve the stated purpose. The results of the latest experimental data quantitative analysis and its comparison to the first research data are displayed in the article. During this information processing the researchers verified the fact that gender does not make any essential impact on the speech and cogitation activities. Some inconsistent and contradictory tendencies were also detected as a result of the comparative analysis. In conclusion, the authors of the article emphasize that a precise interpretation of them as well as of more frequent refuses from association reacting manifested during the latest research will be revealed after the both experiments qualitative analysis
and comparison.

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