The place and role of the information aspect of labor protection promotion in the formation of a positive attitude of workers to safe work

Relevance. One of the reasons for occupational injuries among workers is their own unsafe behavior when performing work due to the lack of a stable attitude towards safe work. It is advisable to use propaganda methods to form a stable positive attitude towards occupational safety issues among employees.
The purpose of the article is to analyze the place and role of the information aspect of labor protection propaganda for the psychological impact on workers and the formation of their stable attitude to safe work.
The tasks follow from the research topic and consist in revealing the relevance of the problem, the essence of the informational aspect of propaganda and the mechanism of psychological influence on the behavioral attitudes of recipients, the possibilities of modern information resources and platforms for the implementation of informational and educational functions of propaganda in order to form a stable behavioral attitude among employees to comply with labor protection requirements.
The research methodology includes analysis, synthesis, comparison, and generalization.
Results. For the practical implementation of the informational and educational functions of propaganda, the main modern forms of communication are proposed, which make it possible to convey to employees information about workplace risks and methods of their prevention, and contribute to the formation of a stable attitude towards compliance with labor protection requirements.
Conclusions. The information aspect of labor protection promotion is an effective tool for forming a stable positive attitude towards labor protection issues among employees. Organizations need to move from a formal approach to improving security based on simple notifications and briefings to a deeper and more comprehensive impact using informational propaganda contexts. In order for occupational safety and health promotion to be effective, it must be a continuous process, use various forms of communication, and the information aspect must correspond to the specifics of production and the target audience.

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