Comparative Analysis of the Associative Fields "Culture", "Etiquette", "Morality" in Russian, Italian and French Linguistic Cultures

   The article is dedicated tocomarison of the associative fields “культура” / “cultura” / “culture”, “этикет” / “etichetta” / “etiquette”, “нравственность” / “morale” / “moral” in Russian, Italian and French linguistic cultures.

   The aim of the study is to analyze the associative fields of three different linguistic cultures, and, based on the comparison of the results, draw conclusions about the similarities and differences of these linguistic cultures.

   We turned to the explanatory dictionary of the Russian language by S. I. Ozhegov, the large explanatory dictionary of the Russian language by Kuznetsov and the explanatory dictionary by Efremova in order to determine the exact meanings of stimuli. The experiment was conducted among random people aged 18 to 24 years. By the method of associative experiment, an associative field of 150 reactions to stimuli culture, etiquette and morality was obtained. As a result of the analysis of the data obtained during three associative experiments, conclusions were drawn about the similarities and differences of the studied linguistic cultures. In addition to associative experiments, a comparison was made of the general reactions of stimuli (general reactions of stimuli culture and morality; culture and etiquette; etiquette and morality; Russian Russian culture, etiquette and morality), comparison of experimental results (frequency of general reactions) among Russian and Italian respondents of lingual cultures, as well as among Russian and French respondents of lingual culture. A high frequency of common reactions between the Russian, Italian and French linguistic cultures was established, which indicates their close connection. Based on the data obtained, it was concluded that representatives of the Russian, Italian and French linguistic cultures demonstrate both common and different features in the structure and content of the "concepts" of the presentation of stimuli culture/cultura/culture, etiquette/etichetta/étiquette, morality/morale/moral, as we are told the results of the conducted associative experiments.

1. Butakova L.O. Yazykovaya sposobnost', rechevaya kompetenciya, rechevaya deyatel'nost' predstavitelej pokoleniya [Language ability, speech competence, speech activity of representatives of the generation]. Russkij yazyk v shkole = Russian language at school, 2021, vol. 82, no. 4, pp. 61–74.

2. Makki A. Specifika soderzhaniya cennosti "famiglia" / "sem'ya" v ital'yanskoj kartine mira [The specifics of the content of the value of "famiglia" / "family" in the Italian picture of the world]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. Gumanitarnye nauki = Bulletin of the Moscow State Linguistic University. Humanities, 2021, no. 2 (844), pp. 95–104.

3. Stepykin N. I. Potencial primeneniya formalizovannyh parametrov dlya modelirovaniya rechevogo dejstviya [The potential of using formalized parameters for modeling speech action]. Nauchnyj dialog = Scientific Dialogue, 2021, no. 8, pp. 112–127.

4. Stepykin N. I. Opyt modelirovaniya associativnyh polej (po materialam proekta "Mul'tilingval'nyj associativnyj tezaurus vezhlivosti") [The experience of modeling associative fields (based on the materials of the project "Multilingual associative thesaurus of politeness")]. Nauchnyj dialog = Scientific Dialogue, 2021, no. 3, pp. 106–120.

5. Stepykin N. I., Mironova D. M. Proekt mul'tilingval'nogo associativnogo tezaurusa vezhlivosti: leksikograficheskoe izdanie [The project of a multilingual associative thesaurus of politeness: lexicographic edition]. Kursk, 2020. 205 p.

6. Hlopova A. I. Dinamika soderzhaniya bazovoj cennosti "Gesundheit" / "zdorov'e" v nemeckoj lingvokul'ture [Dynamics of the content of the basic value "Gesundheit" / "health" in German linguoculture]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. Gumanitarnye nauki = Bulletin of the Moscow State Linguistic University. Humanities, 2021, no. 2 (844), pp. 118–129.

7. Arhipova S. I. Associativnyj eksperiment v psiholingvistike [Associative experiment in psycholinguistics]. Vestnik Buryatskogo gosudarstvennogo universiteta = Bulletin of the Buryat State University, 2011, pp. 6–8.

8. Tolkovyj slovar' russkogo yazyka Ozhegova [Ozhegov's Explanatory Dictionary of the Russian language]. Available at: https://gufo.me/dict/ozhegov

9. Bol'shoj tolkovyj slovar' russkogo yazyka Kuznecova [Kuznetsov's Large explanatory dictionary of the Russian language]. Available at: https://gufo.me/dict/kuznetsov.

10. Tolkovyj slovar' Efremovoj [Efremova's Explanatory Dictionary]. Available at: https://gufo.me/dict/efremova.