Lies in the Aspect of Nomination (Based on Modern Media Texts)

   The relevance of the work is due to the fact that in the information society, the media become the main conductor and a kind of converter of information presented for mass consumption.

   The media text appears as the main unit of a powerful information flow, in which diverse concepts that function in society are represented. The phenomenon of lies as part of the antinomy "false - truth", being one of the most significant binary ontological oppositions, in the field of mass media manifests itself in the form of manipulation of public consciousness, aimed at transforming the linguistic picture of the world. In this regard, linguistic manipulation acts as the main function of the media, displacing all others. The nomination of the most important concepts in news media texts is becoming one of the leading means of manipulation, i.e. hidden purposeful influence on addresses.
   The purpose of this work is to study the specifics of the implementation of aspects of the nomination in the field of the antinomy "false - true" on the material of news media texts.

   The tasks of the study include the selection of texts on a specific topic (“Man-made disasters”, “Natural disasters” and “Economics”), the analysis of key nominations from the standpoint of identifying linguistic manipulation.

   The choice of topics of media texts is due to the fact that their news description is associated with the use of terminological units, on the one hand, and the observance of the principle of accessibility associated with mass character, on the other.

   The analysis of the "balancing" of nominative units in the "false - true" field, associated with the choice in favor of the manipulative effect in the field of mass media, is the subject of research in this article.
   The indicated research materials require the use of methods for collecting and processing information (analytical and synthetic processing), methods of classification and systematization, as well as the method of continuous sampling for the selection and analysis of text materials. The main results of the work include a comparative analysis of the “lie” phenomenon, a systematic description of the specifics of media texts, the study and analysis of the manipulative aspect in the nomination of concepts that reflect the realities in modern news media texts.

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