Problems of Speech Culture on Regional Radio

   The actual problem of modern media linguistics is the state of the speech culture of the host of both national and regional radio.

   The purpose of this work is to describe the main problems of the speech culture of the leading regional radio on the example of the radio station "Course".

   In accordance with this goal, the following tasks are set and solved in the work: the trends in the development of radio speech in the context of the current state of the media language are described, the programs of the regional radio "Course" selected for analysis are classified from the standpoint of preparedness / spontaneity of speech, the collected empirical material is qualified from the point of view of speech disorders, according to the results of the analysis, the hypothesis about trends in the development of radio speech is confirmed.

   The identification of the specifics of the communicative skills of the leading music and entertainment radio of the Kursk region and the peculiarities of its speech culture was carried out on the basis of observation of language material, analysis, classification and generalization of the data obtained, qualitative interpretation of the data. The analysis of spontaneous speech and reproduction of pre-prepared speech was carried out on the basis of a sample of empirical material by ear from live broadcasts of regional radio. It is shown that the conversational style of broadcasting radio "Course" is explained by the need to create a light entertainment background, the desire to get closer to the audience. The attitude to the beginning of the game is manifested, in addition to a favorable communicative effect, in a flexible attitude to speech norms, which is not always justified. Violations of orthoepic, diction, stylistic, intonation and other rules were revealed against the background of the desire of the presenters of the radio "Course" to comply with modern language norms. These features of the speech of the Kursk radio station's broadcast presenters confirm the trend of democratizing the journalistic style and expanding the normative boundaries of the language of mass communication, which in the future may affect new language norms, form new standards of speech culture, tending to the familiar-colloquial and vernacular-slang type.

1. Somova E. G. Yazykovaya metafora v radiorechi. Avtoref. diss. kand. filol. nauk [Language metaphor in radio speech. Cand. philol. sci. abstract diss.]. Krasnodar, 2002. 20 p.

2. Egoshkina V. A. Pragmastilisticheskaya specifika razvlekatel'nogo radijnogo diskursa [Pragmastilistic specificity of entertainment radio discourse]. Kommunikativnye issledovaniya = Communicative research, 2014, no. 2, pp. 181–188.

3. Kon'kov V. I. Mediarech': soderzhanie ponyatiya i principy analiza [Mediarech: the content of the concept and principles of analysis]. Mir russkogo slova = The world of the Russian word, 2016, no. 3, pp. 58-63.

4. Zubko D. V. Radiopublicistika Rossii: problemno-tematicheskie i strukturno-funkcional'nye harakteristiki (2000–2018). Avtoref. diss. kand. filol. nauk [Radio journalism of Russia: problem-thematic and structural-functional characteristics (2000-2018). Cand. philol. sci. abstract diss.]. Moscow, 2019. 34 p.

5. Bespalova E. A., El'nikova A. V. Usloviya uspeshnoj rechevoj kommunikacii radiozhurnalista (na primere vedushchego obshchestvenno-politicheskoj radiostancii) [Conditions of successful speech communication of a radio journalist (on the example of a leading socio-political radio station)]. Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya: Gumanitarnye nauki = Scientific Bulletin of Belgorod State University. Series: Humanities, 2019, no. 38 (2), pp. 191-201. URL: https://cyberleninka.ru/article/n/usloviya-uspeshnoy-rechevoy-kommunikatsii-radiozhurnalista-na-primere-veduschego-obschestvenno-politicheskoy-radiostantsii

6. El'nikova A. V., Bespalova E. A. Format razvlekatel'nogo radio kak faktor, opredelyayushchij rechevuyu kul'turu radiozhurnalista (na primere radio «Evropa Plyus») [The format of entertainment radio as a factor determining the speech culture of a radio journalist (on the example of Radio Europa Plus)]. Voprosy zhurnalistiki, pedagogiki, yazykoznaniya = Questions of Journalism, Pedagogy, Linguistics, 2020, vol. 39, no. 1, pp. 90–99.

7. Stepykin N. I. Small talk kak stereotip verbal'nogo povedeniya [Smalltalk as stereotypes of verbal behavior]. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta = Bulletin of the Moscow State Linguistic University, 2010, no. 584, pp. 209–218.

8. Stepykin N. I. Small talk: rekomenduemye i konvencional'no zapreshchennye temy (na materiale anglijskogo yazyka) [Small talk: recommended and conventionally prohibited topics (based on the material of the English language)]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Lingvistika i pedagogika = Proceedings of the Southwest State University. Series: Linguistics and Pedagogics, 2014, no. 4, pp. 25–28.

9. Stepykin N. I., Polhova Yu. A. Analiz kommunikativnyh strategij i taktik v situacii konflikta (na materiale teleseriala «Scrubs») [Analysis of communicative strategies and tactics in a conflict situation (based on the material of the TV series "Scrubs")]. Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya: Gumanitarnye nauki = Scientific Bulletin of Belgorod State University. Series: Humanities, 2018, vol. 37, no. 3, pp. 442–450.

10. Yazyk SMI kak ob"ekt mezhdisciplinarnogo issledovaniya [Media language as an object of interdisciplinary research]; ed. by M. N. Volodina. Moscow, MGU Publ., 2003. 457 p.

11. Radio Kurs [Radio Course]. Available at: https://radio-kurs.ru.

12. Rejting radiostancij Kurska [Rating of Kursk radio stations]. Available at: https://radiogenerator.ru/kursk/radio/radio-kurs/

13. Mihal'skaya A. K. [Rhetoric and speech behavior in mass communication: the experience of a generalizing model]. Problemy rechevoj kommunikacii. Mezhvuzovskij sbornik nauchnyh trudov [Problems of speech communication: Interuniversity collection of scientific papers]. Saratov, 2003, pp. 167-185 (In Russ.).

14. Radiozhurnalistika [Radio journalism]; ed. by A. A. Sherelya. Moscow, MGU Publ., 2000. 480 p.

15. Gribkova, E. I. Faktor recipienta v novostnom radiotekste [The recipient's factor in the news radio text]. Vestnik LGU im. A. S. Pushkina. Filologiya = Bulletin of LSU named after A. S. Pushkin. Philology, 2011, vol. 1, no. 2, pp. 192-198.

16. Rezanova Z. I., Ermolenkina L. I., Katunin D. A., Mishankina N. A. Diskursivnye kartiny mira: teoriya i praktika sociolingvisticheskogo issledovaniya [Discursive Worldviews: Theory and practice of sociolinguistic Research]. Tomsk, 2006. 52 p.