The Multilayered Language of the Blogger in Digital Communication

The modern language of bloggers is updated as a unique phenomenon formed under the influence of digital communication. The features of the language of bloggers, its main functions, as well as the impact on language culture and communication in society are analyzed.
The research material is the original Russian-language content of blogs posted on the platforms VKontakte, Yandex Zen, Pikabu, selected using the continuous sampling method.
The aim of the study is to understand the dynamics of blogger language in the context of digital communication, which allows recording new ways of expression and interaction.
Achieving the set goal is possible with a consistent solution to the following tasks: consideration of the key concepts of “multi-layered language”, “polylogos”; comparative characteristics of several popular platforms in Russia where blog communication is carried out; identifying the specifics of digital messages; analysis of the multi-layered language of bloggers and establishment of the linguistic function of polycode units in the process of forming a new language of digital communication.
Research methods: comparative-contrastive, communicative-pragmatic analysis with elements of sociolinguistic analysis.
A dual structure of the bloggers' language has been identified, consisting of vertical and horizontal components, the combination of which enhances the impact on the audience.
Conclusions are made that the multi-layered language in the blogosphere is permanently updated, generating not only new hybrid forms of language, but also shifting its norms.
An analysis of the multi-layered nature of their linguistic means of expression will allow us to better understand the transformation of communication norms in the digital environment and identify trends in the change of modern language from the point of view of linguistic, cultural and technological development. It is important to continue research in this area in order to better understand the role of bloggers in shaping the linguistic picture of modernity and to comprehend the real and potential consequences of socio-cultural transformations.

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