Analysis of approaches to typologization of communicative strategies and tactics of tourism discourse

Purpose of research. The purpose of this study is to analyze the existing typologies of communication strategies and tactics used in tourism discourse, as well as to identify problems related to the lack of a unified approach to categorization of strategies. The work is aimed at systematizing various research models and identifying prospects for developing a more holistic typology of speech influence strategies in tourism communication.
Methods. The study uses a review of scientific papers by Russian and foreign authors devoted to communication strategies and tactics in tourism discourse. Special attention is paid to the approaches of researchers such as Natal'ya A. Tyuleneva, Svetlana S. Primak and Larisa YU. Shchipitsina, as well as foreign scientists such as Hanita Hassan, Alireza Jalilifar and Aissa Berber.
Results. The results of the study demonstrate a significant variety of approaches to categorization communicative strategies and tactics in tourism discourse, which makes it difficult to create a unified typology. It is revealed that the categorization of strategies in various studies is carried out according to different criterias, based on semantic, pragmatic, syntactic and other aspects. It is noted that most of the research focuses on advertising texts of tourism discourse, while the genres of PR-communications remain less studied.
Conclusion. The analysis highlights the need to develop a universal approach to categorization communicative strategies and tactics in tourism discourse, which would take into account the intentional nature of speech influence. Further research should also be aimed at expanding the genre coverage and including new media formats (for example, travel blogs). This will create a more complete and practice-oriented typology that can potentially be extended to other types of discourse.

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