The emotional context and motivational effect of occupational safety posters

The relevance of the study is due to the need to increase the effectiveness of occupational safety promotion in order to prevent violations of safety requirements and minimize the risk of occupational injuries. The purpose of the article is to study the emotional context of occupational safety posters in order to achieve greater motivation for employees to work safely.
Materials and methods: theoretical analysis of scientific papers, comparative analysis, classification, generalization. Results. The various emotional contexts used in poster design can make certain responsive emotions in employees, thereby motivating them to the desired actions and behaviors. Recommendations are offered on how to create effective posters that take into account the psychological characteristics of information perception.
Conclusions. Occupational safety posters as a means of preventing occupational injuries are able to influence the viewer not only on a rational, but also on an emotional level. The motivational effect is the result of the influence of its emotional context on a person's motivation, achieved through carefully thought–out emotional coloring, which is designed to awaken a whole range of emotions in the viewer - from empathy and fear to awareness of the possible negative consequences of violating safety requirements, responsibility and motivation to comply with occupational safety regulations. The motivational effect of the poster. The motivational effect of posters is that they reveal potential dangers, thereby increasing motivation for safe work. Using different emotional contexts allows you to create posters that effectively motivate employees to comply with occupational safety regulations. To create the emotional tone of a poster, you can use the following techniques: emotionally charged images; emotionally attractive text; color palette, stylistics and compositions. To achieve maximum effectiveness, it is necessary to use a balanced approach that combines emotional impact with rational content.

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