Current trends in the process of borrowing anglicisms in modern german (using the example of the thematic group "healthy eating" in german social networks)

This article reveals some features of the hybridization of borrowings as an actual trend in the process of the appearance of lexical neoplasms in German social networks. The analysis of hybrid lexical neoplasms with an Anglicism component in the conceptual field of "Healthy nutrition" is carried out, the features of their use in Internet communication are revealed and their linguistic and stylistic function is established in the process of forming a new lexical layer of the German language.

The research material is original publications in Snapchat social network groups #gesundessen, ###@projekt_gesund_leben, ###@eatsleepgreen, from among which the most actively used borrowings are highlighted and analyzed.

The relevance of the topic of this study is due to the fact that new words appear in the language constantly, at all stages of its existence, especially in connection with the rapid development of Internet communication in social networks, and the question of their systematization is of particular importance. The process of hybridization with the Anglicism component in German social networks is characterized by certain specifics that require careful study.

As a result of the research, the author came to the conclusion that the active use of Anglicisms-hybrids is due to the need of modern society for international vocabulary, leads to a more successful intercultural dialogue within the framework of Internet communication and is an urgent trend in the development of the modern German language of social networks. The most commonly used words are hybrids, which are formed in the process of hybridization by borrowing Anglicisms and adding either word-formation elements from the German language or German lexemes.

The systematized material proposed by the author of the article can be used in pedagogical and scientific activities in the field of such branches of linguistics as neology, linguistic terminology, derivatology, contrastive linguistics.

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